EDITOR’S NOTE: School athletic programs in Santa Cruz County face severe cuts in funding this year. This is the second story in a Sunday Sentinel series about the impact of those cuts on local sports teams and their athletes.
The latest and most brutal wave of state-wide budget cuts has slashed into funding for many high school sports programs. But at Scotts Valley High, it’s business as usual.
The school has not received athletics funding from Scotts Valley Unified School District since it opened its doors in 1999. Instead, it has left the Falcons to fend for themselves with player donations, mass fundraising efforts by individual teams and an assertive and successful booster club.
The collective results are staggering. Approximately $250,000 is raised annually, Falcons athletics director Louie Walters said, enough to fund 19 sports and nearly 30 teams.
“We were ahead of the curve with Scotts Valley because the district wasn’t able to fund athletics early on,” said Scotts Valley principal Greg Gunkel said. “The community really rallied. We’ve been not only able to fund athletics, but scholarship programs for students who were unable to fund donate-to-play.”
Said Falcons booster club president Kelly Weaver: “This has happened since Day 1. It’s just, like, what we have to do.”
When Walters left San Lorenzo Valley High to become the Falcons’ football coach and athletics director in 1999, donate-to-play cost $25 per student.
That fee has increased fives times to the current cost of $180 per sport played.”Everything else has gone up, too,” Walters said, “Fees, equipment, …”
Still, Scotts Valley is operating in the black, barely, Walters said.
“I don’t know too many booster clubs in the state that raise a quarter of a million dollars,” Walters said. “It’s pretty amazing. We have a community that understands the importance of sports and rises to the occasion so everyone can participate.”
The community helps out not only with money, but also with time. Weaver noted that more than half the school’s booster club members no longer have kids in school.
The booster club tries to run four major fundraisers a year. Some of the events include a golf tournament, Texas Hold ‘Em tournament, New Year’s Eve party and a night homecoming game, which features a carnival-like atmosphere.
The money raised covers coaches’ stipends, Santa Cruz Coast Athletic League, Central Coast Section and California Interscholastic Federation fees, officials and budgets for each program.
Figured into the budget is the money gathered from pay-to-play donations. Walters estimates 94 percent of the 600 or so athletes are able to pay this fee.
“If the kid or parent e-mails me and says they don’t have the money,” Walters said, “we don’t question it. We’ve never asked anyone for W2 forms. It’s strictly a donation and we never question it.”
Scotts Valley may soon become a model for other county schools.
The latest waves of budget cuts has essentially wiped out funding for athletics in Pajaro Valley Unified and Santa Cruz City Schools districts.
By the end of the month, the SCCS board will decide if it will pull all funding for athletics at its Harbor, Santa Cruz and Soquel highs. Earlier this year, the board voted to fund 20 percent of athletic budgets, down from 40 percent last school year. It warned, however, that more cuts could be necessary upon review of the state budget. PVUSD’s Pajaro Valley, Aptos and Watsonville, meanwhile, have already been left to fend for themselves, with the district only paying athletic directors’ salaries.
Those schools share fundraising concerns.
“How many times can you go to the well?” Santa Cruz athletics director Erik Redding said.
Perhaps one of the reasons self-funding works for Scotts Valley, but may not for other area schools, is that the city is one of the wealthiest in the county.
According to the most recent data [for 2007] compiled by www.city-data.com, Scotts Valley’s median household income is $85,571. Aptos checked in at $73,044 and was followed by Boulder Creek [$71,404], Ben Lomond [$67,608], Soquel [$65,233], Santa Cruz [$59,770], Felton [$56,814], Capitola [$54,388] and Watsonville [$44,430].
Santa Cruz’s total may be a bit skewed, said Santa Cruz assistant city manager Martin Bernal, because the city is loaded with students attending UC Santa Cruz.
That said, Weaver still feels that, with the right planning, other schools will be able to make ends meet this season and future seasons.
“I don’t think it’s any different in any other city,” she said. “They can save a lot if they institute a solid game plan. There are a lot of poor people in Scotts Valley, too. I don’t think we’re any better off than Santa Cruz or Harbor. We’ve been wanting a stadium since our inception and Santa Cruz is pulling it off and we’re not.”
Scotts Valley does have some things other local schools don’t, though, like an annual out-of-state football game. Costs associated with attending the game are completely funded by the players, who are responsible for raising $700 by participating in a car wash and lift-a-thon and by selling ads for the season program.
If the community decides it has given enough, the Falcons will have to put an end to such trips. But Weaver said she doesn’t think the well will run dry anytime soon.
“We’ve got a great community and businesses,” Weaver said. “We give back, too. We push the parents and kids to support local businesses and, in turn, they support us. … It’s a struggle, for sure. Attendance at fundraisers is always the biggest thing. We have a very small community. But there are some very awesome people in Scotts Valley. They give and give and give and give.”